Doughnut Design for Business

Not just a sugary pasty, the 'Doughnut' is a playfully serious framework that helps us see where we, as individuals, institutions, communities, and organisations, are acting within 'the environmentally safe and socially just space in which humanity can thrive' (Kate Raworth, designer of Doughnut Economics) - and where we are not.

The centre hole of the model (the Doughnut) depicts the proportion of people that lack access to life's essentials (healthcare, education, equity and so on) while the crust represents the ecological ceilings (planetary boundaries) that life depends on and must not be overshot.


 Doughnut economic model

(The Doughnut of social and planetary boundaries by Kate Raworth and Christian Guthier. CC-BY-SA 4.0)


As organisation and community stewards, we can centre the Doughnut within our external strategies and internal operations. Through doing so, we can play our part in bringing global dominant systems into right relationship with the Earth, Earth's ecosystems, and each other.